The diverse and tech-savvy generation is set to transform food and beverage formulation in the years to come.
Generation Z — comprising consumers aged 11 to 22 in 2018 — has the potential to reset expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen, according to global market research firm Mintel. Also known as the iGeneration, Gen Z is the most diverse in U.S. history, Mintel research shows.
Mintel revealed how the diverse and tech-savvy Generation Z is set to transform food and beverage formulation in the coming years during a presentation during IFT18.