An old Reese’s Peanut Butter Cups commercial tagline calls chocolate and peanut butter “two great tastes that taste great together.” And it’s right. But chocolate and peanut butter arguably can’t hold a candle to chocolate and dairy.
Need proof? Per Innova Market Insights, chocolate’s been the most popular flavor among newly launched milk-based drinks and ice creams, and the second most popular brown flavor for creamers and yogurts, for five years running.