Prairie Farms kicks off ‘Join Our MOOvement campaign’
The grassroots effort seeks to connect consumers with dairy products.
Dairy farms across America are going out of business at an alarming rate. Entire communities are feeling the effects of the closures, including an eroding tax base for rural communities, struggling churches and schools, and mounting financial debt for dairy farmers. Without a turnaround, many remaining dairy farms face an unknown future and could disappear along with a rural way of life that sustained generations of families.
To help change this situation, Prairie Farms Dairy Inc. Edwardsville, Ill., launched the “Join Our MOOvement” campaign. The company said the campaign, launched on National Farmers Day (Oct. 12), is a grassroots effort that seeks to reverse these misfortunes by connecting consumers with dairy farmers through the products they produce.