A whole new world for dairy-based nutritional supplements, meal replacements
As manufacturers home in on trends such as high-protein, the number of consumers interested in nutritional supplements and meal replacements is growing, and so are the product options.
The key trends showing up in nutritional supplements and meal replacements are similar to those in other food and beverage categories — a desire for more high-quality protein, clean ingredients, flavor variety and convenience — according to several formulators of protein and functional ingredients with whom we spoke.
Meal replacement dollar sales are forecast to reach $2.5 billion this year in the United States and are expected to grow 9.5% from 2018-2023 to reach $2.7 billion, according to Euromonitor International, London. Likewise, supplement nutrition drink dollar sales are forecast to reach $1.2 billion in 2018, but are expected to decline 4% over that same period to $1.16 billion.