Checkoff’s Undeniably Dairy fall campaign aims to reconnect Americans with dairy farmers
Programming to feature content and experiences showcasing dairy’s farm-to-table story, including New York City food festivals.
The fall season is a time for friends and families to reconnect with one another, usually around a holiday meal where discussions and even friendly debates are part of the occasion. The fall also is a time for people to reconnect with those who help make that holiday meal possible, including America’s dairy farmers.
This spirit of connection is the impetus behind the fall programming for the Undeniably Dairy campaign, created by the Innovation Center for U.S. Dairy and Dairy Management Inc. (DMI), Rosemont, Ill., which manages the national dairy checkoff. A key part of this strategy is giving consumers who are generations removed from the farm an opportunity to have face-to-face conversations with dairy farmers, DMI said.