Mengniu revitalizes organic milk using Tetra Pak solutions
Hong Kong-based Mengniu, a Chinese dairy manufacturer, upgraded its premium line of organic milk in collaboration with Tetra Pak, Lausanne, Switzerland, making it the first white milk in the world to use Tetra Prisma Aseptic 250 Edge with DreamCap, Tetra Pak said.
“We took a collaborative approach with Mengniu, starting with understanding their needs and assessing market opportunities,” said Tina Zheng, operational marketing director for Tetra Pak China. “Our studies show that millennials are increasingly buying small portions and drinking on the go. With an octagonal shape that fits comfortably in the hands, a large resealable opening and the metallic effect, the Tetra Prisma Aseptic Edge 250-milliliter package came out as the best choice.”