In the frozen dessert market, ice cream typically reigns supreme among consumers who are looking to indulge in a treat. But even ice cream sales are struggling. Read “Ice cream sales cool off” in our August issue for more news on that. With this information in mind, it’s not surprising that many other frozen desserts are finding it hard to compete as well.
In the 52-week period ending May 20, 2018, most frozen desserts and toppings did not do well. As defined by Chicago-based market research firm IRI, the category includes frozen cheesecakes, whip toppings and frozen pudding/mousse.