Their performance in the grocery channel increased dramatically in 2017, according to new research from FMI and IRI.
U.S. private brands within the grocery channel recently demonstrated dramatic increases, posting annual sales of $138 billion across multi-outlet plus convenience store retail channels in 2017, according to new insights from the Arlington, Va.-based Food Marketing Institute (FMI) and IRI, Chicago. Still, supermarkets face major competitive challenges and are experiencing steady own-brand share leakage to other retail channels.
FMI and its insights provider IRI recently released the first half of a four-part series in their annual exploration of the “Power of Private Brands” — from the business side and from the perspective of the consumer. The “consumer” study focuses on insights into how to build engagement, while the “register” report reveals how the grocery industry can improve its private brand business, the organizations said.