The organic ice cream pioneer will celebrate with limited-edition packaging, consumer giveaways.
Julie’s Organic, Eugene, Ore., said it is celebrating its 20th birthday with a limited-edition box design for its flagship product and consumer giveaways. The brand debuted the first nationally available organic ice cream in 1998, long before organic food would become a $45.2 billion industry, and four years before USDA organic standards were even established.
To honor the milestone, Julie’s vanilla ice cream sandwich — the company’s leading product and the best-selling organic novelty in the U.S. natural channel, according to SPINS — is showcasing a limited-edition commemorative 20th Anniversary box. The packaging features high-resolution photography and elements of purple and gold, highlighting the brand’s premium quality and sophisticated taste, the company said.