Nestlé launches global initiative to help children lead healthier lives
'Nestlé for Healthier Kids' aims to help 50 million children lead healthier lives by 2030.
On May 15, coinciding with the United Nations International Day of Families, Nestlé announced its global "Nestlé for Healthier Kids" initiative. The program includes the further development of healthier products and advice for families on nutrition and exercise. It aims to help 50 million children lead healthier lives by 2030.
Since its foundation, Vevey, Switzerland-headquartered Nestlé has been committed to helping parents and caregivers provide the right nutrition to their children. With this new initiative, Nestlé said it is accelerating the transformation of its food and beverage portfolio worldwide. In 2017 alone, the company launched more than 1,000 new products to meet the nutritional needs of children. In the same year, it provided 174 billion servings of fortified foods and beverages in 66 countries where people lack essential micronutrients such as iron, iodine and vitamin A.