Blue Bunny encouraging people to ‘Give in to the Bunny’ and say ‘yes’ to fun
The brand teamed up with Jenna Fischer, actress and author, in New York City to kick off a nationwide ice cream elevator takeover tour.
Wells Enterprises Inc., Le Mars, Iowa, said its Blue Bunny brand took over an elevator to New York City's iconic Top of the Rock last week, “transporting visitors to a joy-inducing ice cream experience of awesome.” The brand teamed up with Jenna Fischer, actress and author, to surprise unsuspecting fans and encourage them to "give in to the bunny" with some laughs and free ice cream.
"Life can get busy, and it's hard to carve out time for fun. For me, having fun, and being a little silly is an important part of recharging my battery," Fischer said. "The treat of ice cream always makes me happy; that's why I joined Blue Bunny to help share the fun of ice cream."