Sales of refrigerated yogurt, cottage cheese and kefir slide. Meanwhile, cream cheese and sour cream fare better, and shelf-stable yogurt/yogurt drinks take off.
The cultured dairy segment is seeing its ups and downs. Yogurt, once the driving force, has seen sales struggle of late. Concurrently, other cultured categories such as cream cheese and sour cream are holding their ground or trying to push ahead.
The refrigerated yogurt category, the segment leader, saw dollar sales drop 1.5% to $7.4 billion, and unit sales plummet 8% to 4.5 billion in the 52 weeks ending Jan. 28, 2018, according to data from Chicago-based market research firm IRI.