Häagen-Dazs celebrates 10th anniversary of honey bee support
Bees are critical to one-third of the world’s crops, including ingredients that are used in more than one-third of Häagen-Dazs ice cream flavors. However, their numbers continue to dwindle — an estimated one-third of honey bee colonies were lost between April 2016 and March 2017, Häagen-Dazs said.
In 2018, the brand, part of Nestlé USA, is celebrating 10 years of “passionate support for these extraordinary pollinators” to ensure they continue to thrive.