The changes reflect a new vision and a mission to better connect with consumers.
Midwest Dairy, St. Paul, Minn., said it unveiled a new logo and brand identity as part of its new vision, mission and strategic plan, which is focused on bringing dairy to life for consumers and giving them an excellent dairy experience. Serving as a visual connection between farmers and consumers, the new simpler design is intended not only to convey the goodness of products Midwest dairy farmers produce but also, for the first time, to represent Midwest Dairy as one entity that no longer includes the words “association” or “council.”
“Under our new strategic plan, our goal is to sit beside consumers and have conversations that demonstrate our openness, transparency and willingness to listen first and then share the farm-to-table journey,” said Midwest Dairy CEO Lucas Lentsch. “We also want our new logo to convey the strong traditions of our dairy farmers and their ongoing commitment to producing quality, nutritious dairy products for today’s consumers.”