Up until recently, cottage cheese was arguably one of the most yawn-worthy subcategories within the cultured dairy segment. With so much other innovation in the cultured dairy space, consumers likely viewed the product as bland and boring — and retail sales data reflected that reality.
But some dairy processors are investing in flavor innovation and convenient packaging formats that aim to reinvigorate the cottage cheese segment. One of those processors is Orrville, Ohio-based Smith Foods Inc., which is changing up the subcategory with its Artisa brand. We asked Emily Finer, Artisa’s senior brand manager/brand strategist, about the brand’s endeavors here.