The organization is now known as Dairy Farmers of Wisconsin.
The Wisconsin Milk Marketing Board has a new name — Dairy Farmers of Wisconsin (DFW). This initiative represents a new strategic mission, vision and identity more firmly aligning the efforts of Wisconsin's dairy farmers to expand growth opportunities domestically and around the world, the organization said.
"As the marketing and promotion arm for Wisconsin's dairy farmers, this new identity puts the dairy farmers squarely at the center of what we do and provides a much stronger platform to share the Wisconsin dairy story," said Chad Vincent, CEO of DFW. "Our organization exists to be tireless advocates for our dairy farmers, to help these family businesses thrive because they, and the fruits of their labor, are the heartbeat of the industry and our state."