Stay abreast of — and cater to — consumer preferences.
According to “The Yogurt Market and Yogurt Innovation, 3rd edition,” a January report from the Packaged Facts division of Rockville, Md.-based MarketResearch.com, U.S. retail yogurt sales reached almost $9 billion in 2017. Sales of the creamy cultured dairy product increased at a compound annual growth rate of 2% between 2012 and 2017.
“In recent years, U.S. consumers have embraced not only Greek yogurt, but have also taken to authentic, clean-label and organic versions, and to yogurt drinks, which are becoming more accepted with sales growing rapidly,” Packaged Facts said. “The sustained consumer interest in yogurt is forecast to spur the industry to continued sales growth looking ahead to 2022.”