The campaign features the ‘Life’s Best Served with Jarlsberg’ communication brand platform.
Jarlsberg cheese from Darien, Conn.-based Norseland Inc. launched its biggest-ever multi-faceted advertising campaign in more than a decade. Making its debut in Jarlsberg’s biggest market, the New York metropolitan area, the campaign uses a new communication brand platform, “Life’s Best Served With Jarlsberg, the brand said.
The campaign will run from March through April 13, just in time for the busy Easter, spring and summer Seasons, the brand said, with potential to expand nationwide and even globally. The “Life” in “Life’s Best Served with Jarlsberg” is meant to be adaptable, made relevant to local life — the customs, celebrations and recipes that matter most to people all around the world.