They are bringing the excitement of Milk Life’s U.S. Olympic Committee partnership to life.
The Milk Processor Education Program (MilkPEP), Washington, D.C., said it has seen unprecedented levels of industry engagement related to Milk Life’s 2018 U.S. Olympic Committee partnership. Milk brands across the United States have leveraged the partnership in their marketing efforts, from packaging to events, social media and digital content, sweepstakes and more.
Examples of the excitement driving interest to the milk aisle, MilkPEP said, include: