Kids love milk — and, according to the latest research from MilkPEP, many of them would drink more of it if it were offered. While we know that kids represent the greatest milk volume opportunity, we also know that to win with them, we have to win over their most important influencer: mom.
Think about this. When mom’s at the grocery store, her food decisions are based on what best fits her lifestyle, values and her approach to nutrition. The products she adds to her weekly shopping list will ultimately influence her kids’ food choices.