You’ve got to be pretty quick to keep up with the changing dairy beverage space these days. Dairy brands are looking for new ways to compete not only with sodas — which are finally starting to cede market share to better-for-you options — but also with a growing array of better-for-you beverage options.

To do that and to stand out to consumers in crowded beverage cases, dairy brands have to innovate. And that’s exactly what they’re doing.