Core Power to become official protein beverage of Warrior Dash
The fairlife milk-beverage brand also will add to the Warrior Dash festival experience through contests and activities.
Chicago-based fairlife LLC said it entered into a multi-year agreement with Warrior Dash, the 5K obstacle course race that more than 3 million people have completed since 2009. The agreement calls for fairlife's Core Power high-protein milkshake to be the official protein beverage of Warrior Dash.
Fueled by dairy protein from fairlife ultra-filtered milk to help build lean muscle and support healthy recovery, Core Power has taken off since its launch in 2012, fairlife said, due to its great taste and simple ingredient list. Warrior Dash participants nationwide will be treated at the finish line to bottles of Core Power. Additionally, Core Power will be adding to the Warrior Dash festival experience through contests and activities.