I am in a reflective state of mind as I wrap up my last regular contribution to “Culturally Speaking.” While I do not advocate living in the past, there is much to be learned from what has come before us so we move smartly into the future.
While everyone in the cultured products industry wants to know what will be the next greatest new product to drive new growth and capture the hearts of consumers, it’s important to keep in mind that some basics just do not change. A winning product offers great consumer value relative to the competition — meaning it tastes good and is convenient and nutritious.