Holiday celebrations featuring a life-size snow globe, snack and milk pairings and more take place throughout California.
The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart Toma Leche, are making the holiday season bright with fun family activities, milk and snacks and the popular El Chavo characters dressed as Los Tres Reyes at retail locations across California from Dec. 8 through Dec. 21, 2017, and from Jan. 4 to Día de Los Reyes ("Kings Day") on Jan. 6, 2018.
The most-watched show on Mexican television, El Chavo entertained generations of fans across Latin America. Millions of viewers who have embraced the eponymous main character for his wholesome, pure authenticity and innocence still watch the animated version and reruns in Latin America and on Spanish-language networks in the United States.