Chobani unveils major brand evolution in celebration of 10th anniversary
The company expands vision and mission toward ‘universal wellness,’ launches regional product offerings, debuts new packaging.
Chobani LLC, maker of America's No. 1 Greek yogurt brand and the second-largest overall yogurt manufacturer in the United States, unveiled a major brand evolution in celebration of its 10th anniversary as a national brand. To bring specialness and magic to the yogurt shelf and position itself for another decade of growth in yogurt and beyond, the Norwich, N.Y.-based company said it evolved its visual identity with a new wordmark, packaging design and new products offered regionally.
"We make yogurt, but our business is wellness — for the fans who enjoy our products to the communities we operate in," said Peter McGuinness, chief marketing and commercial officer, Chobani. "We spent the past 10 years focusing on the impact our company can and does have on communities across America, using food as a force for good.