You’ll find no signs of a cool-down for the red-hot refrigerated coffee and tea segment. Refrigerated ready-to-drink (RTD) coffee and refrigerated tea both saw significant dollar and unit sales gains during the 52 weeks ending July 9, 2017, according to data from Chicago-based market research firm Information Resources Inc. (IRI).
Traditional coffee formats such as ground coffee and instant coffee have seen declines in recent years, noted the Packaged Facts division of Rockville, Md.-based MarketResearch.com in its December 2016 “Coffee and Ready-to-Drink Coffee: U.S. Retail Market” report. But refrigerated RTD coffee is among the three high-growth coffee segments (the other two are
single-cup coffee and cappuccino/iced coffee).