Competing in the frozen dessert market can be tough, even more so during a time when so many consumers are paying close attention to labels and their food choices. Consumers are cutting back on desserts, choosing healthier options or reaching for ice cream when they want to indulge. (See related article)
In the latest 52-week period, sales for frozen desserts and toppings struggled. As defined by Information Resources Inc. (IRI), Chicago, the category includes cheesecakes and frozen pudding/mousse.