Wisconsin cheesemakers follow different paths to stand out in a crowded market
BelGioioso hones its marketing blend with a multichannel print, digital and television campaign. Crave Brothers gains public relations buzz with a TV feature and state fair honors.
How can cheesemakers stand out in a crowded market full of claims about freshness and clean labels? Two Wisconsin cheesemakers have followed different paths.
BelGioioso Cheese, Green Bay, worked with Women’s Marketing of Westport, Conn., to launch a multichannel marketing campaign this spring that spanned magazine, television, and digital and social media advertising, centered around custom content.