Two other factors garnering attention from brand marketers are convenience and sustainability. Here’s a look at innovative packaging, including aseptic containers and in-mold labels.
Maximizing product protection, freshness, convenience and shelf appeal govern packaging decisions about dairy foods. These goals are driving interest in aseptic filling, in-mold labeling, single-serving sizes and functional features.
Sustainability hasn’t been forgotten, either. Suppliers continue to lightweight structures and replace nonrenewable materials with renewable ones. The dairy industry also is addressing concerns about food waste.