Sustainability is at a higher awareness level, but consumers don’t necessarily call it that. People have broadened their interpretation of foods that are good for them beyond nutrition and health. For them it’s more about transparency and the greater good.
Why should this matter to the dairy community? Because consumers care about the peripheral view of their food choices, such as what’s in it, where did it come from, was it humanely raised and was there good stewardship of resources. They think about it in relation to their personal surroundings — the impact to my body, my family, my community and the planet.