Dairy processors can see their future in this one statistic: 97% of millennials are likely to buy store brands. Someone has to manufacture those brands. It might as well be your company. When Dairy Foods surveyed its readers in 2016, it found that 40% do provide contract manufacturing services.
In PMMI’s 2017 “Trends in Food Processing Report,” the packaging association cited a Mintel study reporting that half of the millennial generation perceives store brand as more innovative. That should spur any dairy’s marketing team to punch up its brand messaging.