Euromonitor data confirm what many of us already knew: Energy beverages are going gangbusters. Sales topped $11.1 billion and two billion liters in 2016.
But dairy processors could be forgiven for seeing a cloud behind the silver lining. You’d be hard-pressed to find many dairy-based drinks contributing to energy’s success. American shelves may boast of some 400-plus energy drinks from more than 200 different brands, but “the development of dairy-based energy drinks lags far behind these numbers,” said Jonathan Hopkinson of DuPont Nutrition & Health, New Century, Kan.