Unit sales for refrigerated kefir products and shelf-stable yogurt drinks both see double-digit increases, while other cultured dairy segments are struggling.
Consumers are guzzling the drinkable cultured dairy options — sales for refrigerated kefir products and shelf-stable yogurt drinks are on the rise. Sales for sour cream are also up. Meanwhile, sales for regular yogurt and cream cheese have dropped.
The overall yogurt category saw dollar sales drop 1.6% to $7.5 billion and unit sales were down 6.6% to 4.8 billion, according to Information Resources Inc. (IRI), Chicago, for the 52 weeks ended Feb. 19, 2017.