Clover Sonoma started processing Non-GMO Project Verified conventional milk this year. President and CEO Marcus Benedetti calls it a financial gamble yet says ‘it’s the right thing to do for a whole host of reasons.’
Tradition and innovation co-exist comfortably at Clover Sonoma dairy, located in the verdant rolling hills of Sonoma County, California, an area better known for wine than milk.
The Petaluma-based company’s seamless melding of old and new has led to a major change in how the dairy goes to market. Last year, President and CEO Marcus Benedetti committed to processing Non-GMO Project Verified conventional milk. The first half-gallon jugs came off the line in February. The transition will be completed by the end of 2018.