Today’s health-conscious consumers like to know exactly what’s in their food. And they want it to be clean, whole and natural. Dairy products with whole fruits will appeal to this demographic. In fact, some product marketers tout the exact fruit content (in pieces or cups of fruit) on labels or websites.
The new Nutrition Facts regulations will require manufacturers to declare added sugars. Products with whole fruit, as opposed to those with concentrated fruit juice, will have the advantage of being able to claim “no added sugars.” In January, the Food and Drug Administration issued New Guidance on sugar declaration for fruit. The guidance document provides important clarification for industry.