Promoting the protein content of yogurt, cottage cheese
Consumers’ awareness of how much protein they need daily is low. For dairy marketers, here’s an opportunity to promote the protein content of yogurt, cottage cheese and cultured beverages.
Human Nutrition 101 has always told us that dietary protein is essential for health and wellness. Dietary proteins provide amino acids, the building blocks of structural and functional compounds we need to live healthy and active lives.
In particular, dietary proteins provide essential amino acids (key amino acids that the body cannot make on its own and must get from the diet), along with the other non-essential amino acids. So the question is: How do people get appropriate amounts of these amino acids for optimal health and wellness through consumption of food?