Though sales are down for the overall milk category, there is still promise thanks to flavored milks and whole milk — both of these segments saw unit-sale increases. The whole milk trend continues to make its way across dairy aisles, even yogurt and cottage cheese companies are releasing full-fat versions. But on the flipside, low-fat and skim milk are seeing a drop in sales.
The milk category’s dollar sales decreased 6.8% to $15.9 billion, and unit sales also fell 0.7% to 5.7 billion, according to Information Resources Inc. (IRI), Chicago, for the 52 weeks ended Oct. 30, 2016. The greater drop in dollars compared to units suggests that retailers have been unable to raise prices.