Fonterra's Chinese-inspired breakfast dishes include sweet potato cream soup and cheese-and-egg breakfast cups.
Rising incomes and a growing middle class in China are fueling demand for Western-style breakfast items such as butter, cream and cheese, says Fonterra, the Oceania–based dairy cooperative.
To meet demand, Fonterra has boosted the availability of its Anchor Dairy Foods’ product range, increasing the number of stores it sells into from 1,400 to 1,700 in recent months and elevating the presence of its products on e-commerce platforms – a popular way of purchasing food items in China.