Sales in the ice cream category look promising as dollars and units rose in the last year. Meanwhile unit sales in the frozen novelties category were frozen in place.
The ice cream/sherbet category’s dollar sales increased 4.7% to $6.6 billion and unit sales also improved 4.7% to 1.7 billion, according to Information Resources Inc. (IRI), Chicago, for the 52 weeks ended Oct. 2, 2016. In the frozen novelties category dollar sales were up 3% to $4.8 billion, but unit sales in the last year were unchanged at 1.5 billion.