With the start of a new year just around the corner, it would be useful to know what opportunities are looming on the horizon and beyond for cultured products category growth. Consumer decisions in food choices are complicated and multifaceted. But I have identified three category drivers you should consider.
First: consumer interest in getting more nutrition from whole foods. Many consumers are convinced that eating more nutritious foods will improve their wellness. They will implement this eating strategy by choosing more whole (natural) foods.