The milk industry has positioned chocolate milk as an ideal beverage to drink after a workout. Sales of flavored milks, including chocolate, are on the rise.
If it weren’t for chocolate milk, there might be some people — perhaps dear reader, even you — who wouldn’t drink much milk at all. Indeed, chocolate milk is a perennially bright star in the dairy firmament, and with fall’s ushering in of the new school year, its glow is bound to grow brighter.
Or, as Blommer Chocolate Co.’s Jeff Krasinski said,“I would certainly think that when school goes back into session and the school lunch program kicks in, consumption of fluid milk, and chocolate milk in particular, comes back.”