Protein holds an important place in the minds of consumers, merging with almost every new trend appearing in the food and beverage industry. The success of protein continues with the number of consumers beginning to understand its overall benefits and finding more ways to incorporate protein into their daily lives.
Today, 50% of consumers look to add more protein to their diets, but not just any protein — this growing appeal is largely attributed to high-quality protein. New research shows that the quality of protein, rather than simply the quantity, impacts the amount needed to retain important nutrients. A high-quality protein source can help ensure consumers are receiving the right nutrition to coincide with their health and wellness goals.