Consumers recognize the benefits of high-protein foods and beverages. Dairy processors can stick with dairy-based proteins or consider plant-based alternatives.
High-protein foods figure prominently on IRI’s list of the most successful food and beverage launches of 2015. Alongside Oscar Mayer deli meat and Cheerios Protein, were Dannon Oikos Triple Zero yogurt, Yoplait Greek 100 Whips and fairlife milk.
The success of each is proof that marketers are on to something when they prioritize protein. Yet taking protein fortification from concept to commercialization can be challenging, even in protein-friendly dairy applications. There are a variety of dairy and plant-based proteins available.