Juice beverages are a multibillion dollar industry, and according to a recent trend report from Fona International, millennials in particular are throwing back more juices as meals and snacks, and for health and hydration. Customization and health attributes are just two of the factors driving Millennials’ juice purchases. The increase in sales for juice blends, smoothies and vegetable juices backs up Fona’s findings.
The refrigerated juices/drinks category showed dollar sales up 1.5% to $6.7 billion, and unit sales up 1.7% to 2.3 billion, according to Information Resources Inc. (IRI), Chicago, for the 52 weeks ended Mar. 20, 2016.