Lifeway Foods signs Olympic medalist as brand ambassador
Milk processors are not the only dairy companies with ties to this summer’s Olympic games. Lifeway Foods, a maker of kefir and other cultured dairy beverages, Carli Lloyd to serve as brand ambassador. Lloyd is a member of the United States Women’s National Soccer Team and is training for the 2016 Summer Olympics. She has won two Olympic gold medals as well as a FIFA Women’s World Cup championship.
Lloyd will star in a Lifeway commercial that will air during the 2016 Summer Olympics in Brazil, appear at a series of events on behalf of the company, and be featured in on-pack messaging over the next year. She will also share her experiences with Lifeway on social media, where she has more than 630,000 Facebook and 670,000 Instagram followers.