6 packaging trends to impact dairy processors in 2016
Mintel, Chicago, highlighted six trends in packaging that are set to make an impact on global packaging markets over this year, including implications for both consumers and brands.
Digital printing is capturing brands’ attention by creating opportunities to engage consumers on a local, “hyper” personal and even emotional level. With nearly one quarter of Chinese consumers indicating they would pay more for personalized soft drink packaging, digital printing is positioned to grow well beyond industry estimates. In 2016 the market will experience the tipping point for digital package printing, as brands move beyond using it for limited editions and personalization, and capitalize on its economic and speed-to-market advantages for mainstream package decoration.