WOW Logistics Company launched a new social media site dedicated solely to the dairy industry early last month at the International Cheese Technology Expo. Dairy Insider, Powered by WOW Logistics, aims to connect a wide range of dairy professionals, from producers and brokers, to suppliers, and others involved in the dairy marketplace.

“Our company saw a need in the industry that wasn’t being filled and decided to create this community,” said Randy F. Radtke, vice president of marketing at WOW Logistics. “The goal was simple: to provide a free online community for all those in the dairy industry to gather, network, share news, and promote their own businesses.”

The site is extremely easy to navigate and shares functionalities that users will be familiar with through other popular social networking sites like Facebook and LinkedIn. It offers a free classifieds area, polls, blogs section, forum, events page, and other sections users will value. In addition to being free, accounts are simple to create with just a valid email address.

“Early response to Dairy Insider has been very good,” Radtke said. “People have grasped the value of a dairy-specific destination on the web that gives them a variety of dairy information and the ability to build industry connections in one spot.”

To join Dairy Insider, visit For more information about WOW Logistics, visit

About WOW Logistics

Headquartered in Appleton, Wis., WOW is a nationally recognized leader in the third-party logistics (3PL) industry. As an expert in storing and handling food-grade products, WOW is the only 3PL in the U.S. that has all refrigerated warehouses audited by ASI at the food processor level and consistently scored above 90 percent. WOW’s leadership position also carries into Trade Financing. The company is one of the world’s largest private financers of dairy products and has extended the program into paper and other inventory items. WOW maintains a total of 6 million square feet of warehouse space, including 22 million cubic feet of refrigerated area, throughout 19 locations in two states. It also offers build-to-suit options, transportation management, contract operations, and a variety of value-added services.