MilkPEP gets into the pool with 2 Olympic champions
Dairy processors Shamrock Farms and Nesquik support MilkPEP’s Built With Chocolate Milk campaign with new product packaging.
MilkPEP’s new Built With Chocolate Milk campaign, which will debut on Sunday, March 27, features 2012 Summer Olympics Team USA swimmers Tyler Clary (gold medal) and Jessica Hardy (gold and bronze medals). Sunday’s campaign continues MilkPEP’s partnership with USA Swimming, the national governing body for the sport of swimming in the United States.
Clary and Hardy will star in 30-second television spots, print and digital advertising funded by dairy processors through the check-off program of the Milk Processor Education Program, Washington, D.C. The campaign also includes product sampling.