MilkPEP CEO calls Olympics sponsorship a ‘big solution’ to a ‘big challenge’
Kadison said that she never expected that a sponsorship deal with the U.S. Olympic Committee would be a reality for MilkPEP or the milk industry.
MilkPEP CEO Julia Kadison boldly predicted that the five-year sponsorship deal with the U.S. Olympic Committee “may be the thing that turns around milk volume from being in the red for six years to being in the black in 2016. Let’s make it happen.”
Kadison was speaking at the International Dairy Food Association’s Dairy Forum in Scottsdale, Ariz., on Jan. 26. Watch her presentation, “Milk Builds Champions: A Groundbreaking Partnership and Game Changer for Milk Brands,” on dairyfoods.com. (The event is free but email registration is required. Go to the Web Exclusives tab and then click on Webinars.)