Court orders Chobani to stop making 'bad stuff' claims about certain ingredients used by Dannon, Yoplait
A federal judge issues a preliminary injunction against Chobani in its comparative ad campaign.
Dannon and General Mills (owner of the Yoplait brand) succeeded today in their efforts to stop rival Chobani from making certain claims about their respective products.
In a bold ad campaign launched at the beginning of January, Chobani noted the presence of potassium sorbate in Yoplait and noted that the ingredient is used to kill bugs. Chobani noted that sucralose, used by Dannon in Light & Fit, contain chlorine. Both ingredients have GRAS (generally recognized as safe) status.